The virtue of Fidelity can often be associated with personal relationships, specifically, marriage. However, I would like to propose that we consciously extend this virtue to every one aspects of how we live, such as functions of sales and service.


Because fulfilling our obligations and keeping our promises are necessary to attracting especially retaining customers. The way in which we keep our promises and fulfill our obligations (you aren’t) incorporates a dramatic effect on our reputation, brand, and recurring viability like a business.

What does ‘fidelity’ actually mean?

When we look up and look the definitions of fidelity we will see likely very highly relevant to ethical business practices and they are fundamental to the healthy relationship. While some may believe that fidelity really should be a given with any buying experience, unfortunately it’s not necessarily for many people. This is why I am raising fidelity in sales and service to be a topic of conversation.

There are extremely many stories about ‘bad’ customer experiences to dismiss this as a possible irrelevant topic of conversation. I believe increasingly more we will be held to be the cause of actions, especially as soon as the sale has been manufactured. This brings the era of the fidelity into stark reality like a core virtue for virtually any business.

Many of people have had experiences where there we were promised another thing by a sales representative, customer satisfaction person, or company leader and received different things. For instance the sales or service person could say such as:

* ‘If you’ve any problems it is possible to all on me and I can take good care individuals no matter what happens’ (Reality – you’ve got an issue and in addition they do not want to what you think or your problem to make it quite challenging for you to get any help)

* ‘If you’ll find any complications with this item of equipment bring it back and we will correct it at no charge’ (Reality – you could have a problem plus they blame you for your equipment problem without first uncovering what actually transpired and then they complain about having to remedy it, at all times telling you that other places would cost you for this service)

These examples yet others like them leave people feeling disappointed, duped, and somewhat stupid for having trusted somebody and taken them at their word.

But why is it using this method?

Why carry out some people make these promises then complain whether they have to fulfil them? Are they scared to reduce a sale in order that they say something to get your money? Or are they using the best intentions of fulfilling their promises, however say ‘yes’ a lot of, setting unrealistic expectations, and overloading themselves?

I am sure you will find many reasons why these issues occur, however no matter the reasons, the outcomes of not practicing fidelity in operation are dire.